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Home» Articles posted by David Welch and Chester Dawson

GM Prodded to Catch Electric-Car Zeitgeist With Name Change

Posted on July 30, 2020 by David Welch and Chester Dawson in Transport Topics

General Motors Co. has weathered depressions, wars and pandemics under its century-old name, but the coming shift to battery-powered vehicles may be an opportunity to rethink its generic-sounding corporate moniker in favor of something avant-garde.

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